How to raise your personal brand as a tech leader
Becoming the face of the business is one of the most crucial skills a tech industry leader must master.
In a world where trust is currency, the founder’s voice is one of the most powerful tools for building belief. In fact, 65% of consumers say a company’s CEO and employees influence their decision to buy, making your personal brand one of your most valuable business assets.
Join Kate Baldwin and Laura Crockett from The Flywheelers, the award-winning comms agency for high-growth tech businesses and their investors, at Ox Tech Week for a practical, insight-led session designed to help you do exactly that.
Together, we’ll explore how founders, VCs and tech experts can show up more effectively, cut through the noise, and build lasting credibility with the audiences that matter most.
In this session, we’ll cover:
Why you should invest in your personal brand
How to adopt an audience-first mindset that drives engagement
Using LinkedIn as a strategic platform for visibility and influence
Leveraging media to build authority and trust
The session will wrap up with a live Q&A, giving you the opportunity to ask your questions and get tailored advice.
Location - Room C2
Meet your hosts
Kate Baldwin - Founder and Managing Director, The Flywheelers
Kate works closely with founders, executives and investors at high-growth tech businesses to build comms strategies that build visibility, credibility, and brand momentum.
Laura Crockett - Associate Director, The Flywheelers
Laura brings over a decade of experience delivering strategic communications for B2B and B2C organisations - from early-stage startups to global corporations. She specialises in building profiles, navigating complex challenges, and helping businesses stand out in competitive markets.
By signing up to this event you agree to share your details with the OxTechWeek team. This event is part of Ox Tech Week (26-29 May 2026) - a citywide celebration of technology and innovation in Oxford, UK. If you would like to already receive occasional updates about OxTechWeek subscribe here. Please note that by signing up to this event you acknowledge that it is organised separately from the OTW team and falls solely under the responsibility and liability of the partner organisation.