Harnessing Silicon Personas: Engineering Behavioral Truth into Agentic Workflows

​Building on our previous exploration of agentic marketing campaign workflows, this session deep-dives into the "intelligence engine" that adds a predictive layer to those workflows: Silicon Personas. We move beyond simple "chat with your data" to show how harness engineering in practice creates a robust simulation system. By systematically combining real-world data and behavioral instructions we can replicate the decision-making "black box" of thousands of individuals.

​This deep dive focuses on another approach where we leverage the power of these AI harnesses to drastically simplify traditional research while reducing biases and "AI hallucinations". Participants will learn how to integrate these high-fidelity synthetic outputs directly into their existing marketing automation to validate business assumptions in minutes and drive measurable growth in Customer Lifetime Value (CLV).

​Please only apply for this workshop if you hold a valid GenAI Zürich 2026 ticket. Applications submitted without a valid ticket will be rejected. Don’t have a ticket yet? You can secure yours here.

​All applications are subject to approval by the workshop organizers. If your application is successful, we recommend arriving 10 minutes before the workshop starts to secure your seat. Allocated seats that have not been filled 5 minutes before the workshop start may be released and reallocated to spontaneous participants.