HTCJ × SFWRUNWAY: DRAMMA — Fashion × Tech Hackathon (NYC)
HTCJ × SFWRUNWAY: DRAMMA
Fashion × Tech Hackathon + Live NYFW Innovation Experience
📍 DRAMMA Times Square — New York City
📅 Saturday, February 14, 2026
🌐 Hybrid Event (Online + In-Person)
🎟 Free RSVP (Limited Capacity)
What This Is
HTCJ × SFWRUNWAY: DRAMMA is a Fashion × Technology hackathon taking place during New York Fashion Week.
This is not a traditional runway.
This is a live innovation lab.
Developers, designers, creatives, founders, and cultural innovators will come together to prototype what’s next in fashion, AI, media, sustainability, storytelling, and digital commerce.
This edition is powered by ElevenLabs.
Powered by ElevenLabs
ElevenLabs provides advanced AI voice and audio technology for builders shaping the future of fashion storytelling.
Participants can use ElevenLabs to create:
• AI voice runway narration
• Multilingual fashion storytelling
• Interactive digital runway experiences
• Voice-powered brand assistants
• Audio-driven creator tools
• AI-powered media production systems
Hacker Guide:
https://docs.google.com/document/d/1mCh5MtOzBw0aJpurQVUmIVFfPMAHW3MjNemE-LNiMto/edit?usp=sharing
Quick Start Tutorial:
Event Schedule — Saturday, February 14 (All Times EST)
1:00 PM – 3:00 PM
Fashion Show Session #1 + Meet & Greet + Builder Networking
DRAMMA Times Square (NYC)
1:15 PM EST
Official HTCJ × SFWRUNWAY Hackathon Kickoff (Hybrid)
• Challenge overview
• Team formation
• ElevenLabs integration briefing
• Track alignment
• Live Q&A
Remote participants join via Zoom.
In-person attendees participate on site.
3:00 PM – 6:00 PM
Live Collaboration + Creative Build Sessions
Builders network, activate teams, and begin prototyping.
6:00 PM – 9:00 PM
Fashion Show Session #2 + Networking + Community Momentum
What You Can Build
• Fashion-tech tools and platforms
• AI-driven creative workflows
• Digital runway experiences
• Sustainability and supply-chain concepts
• Community and commerce systems
• Media and storytelling innovations
• Voice-powered cultural applications
No prior fashion experience required. Builders welcome.
Submission Process (Required)
All projects must be submitted via Devpost to be eligible for review.
Submit here:
https://hack-the-runway-htcj-sfw.devpost.com/
Steps:
Register on Devpost
Build solo or with a team
Submit demo + documentation
Judges review after deadline
Selected teams advance into the HTCJ ecosystem pipeline
No live pitch required at this stage.
Join the Ecosystem
HTCJ:
https://hacktheconcretejungle.com
SFWRUNWAY:
Fashion Show Tickets:
https://sfwrunway.com/tickets
Discord (Team Formation + Updates):