How Google Actually Finds, Understands and Ranks Websites

​Most SEO advice starts with keywords, content or backlinks.

​But before any of that makes sense, you need to understand what actually happens when Google encounters your website.

​In this first OnMedia Free SEO Training session, we’ll break down how search engines discover, crawl, understand, index and rank web pages.

​We’ll cover:

• ​how Google discovers new pages

• ​what crawling actually means

• ​the difference between crawling and indexing

• ​how Google tries to understand a page

• ​what makes a page eligible to appear in search

• ​why an indexed page may still get no visibility

• ​the basic factors that influence which pages rank

​The goal is not to bury you in technical terminology. By the end of the session, you should have a clear mental model of how search works and why many common SEO problems happen.

​This session is suitable for marketers, founders, freelancers, agency teams, students and anyone who wants to understand SEO properly from the ground up.