Clay in CO Lunch & Learn: Turn one closed-won deal into your next 10 opportunities
✨ Purpose
Your best customers are the clearest blueprint for who to target next — but most GTM teams treat a closed-won deal as the finish line instead of the starting point. This session is about flipping that: turning every customer win into a repeatable source of pipeline.
Brandon Redlinger is going to build one of his most popular Clay workflows live, from scratch — taking a single closed-won customer and turning it into a list of qualified accounts and contacts ready for personalized outreach.
💬 Vibe
Hands-on and practical. Bring your laptop if you want to follow along, or just watch the workflow come together. It's a live build, not a slideshow — and there's time at the end for questions.
👩🏻💻 What we'll cover
The three best ways to use your existing customers to find high-fit target accounts
The single most important input that determines whether lookalike sourcing actually works
What most teams get wrong when prospecting from closed-won deals
How to combine firmographic, technographic, and buying-signal data
Where AI adds the most value when personalizing outreach at scale
🛠️ What we'll build
Brandon will build a complete Clay workflow that starts with one closed-won customer and automatically finds similar companies, identifies the right decision-makers, enriches each contact with business context, and generates personalized outreach using AI. By the end, you'll see how one customer win becomes a ready-to-use list of qualified opportunities.
🎁 What you'll walk away with
You'll get the full Clay template from the session — plus the AI prompts, formulas, and step-by-step guidance to adapt it to your own business. More than that, you'll leave with a repeatable system you can run every time you close a new customer.
👋 About the Host
Brandon Redlinger is a Fractional VP of Marketing, GTM engineer, and author of Stack & Scale, where he shares practical workflows for using AI and automation to build scalable go-to-market systems.