Masterclass 02: Customer Discovery & Market Validation in Space Entrepreneurship

​Masterclass 02: Customer Discovery & Market Validation in the Space Economy

​How do you know if your space or geospatial idea is solving a real problem?

​Join Women in Space Kenya × Impact Hub Nairobi for a practical virtual masterclass on customer discovery and market validation for space-enabled ventures.

​This session will help participants move beyond solution-first thinking and learn how to identify users, customers, payers, decision-makers, and key stakeholders. Through a case study-led approach, participants will explore how to test assumptions, ask better customer discovery questions, and gather evidence before building or scaling a solution.

​What to expect:

• ​Understand why customer discovery matters in space entrepreneurship

• ​Learn how to map users, customers, payers, and decision-makers

• ​Explore how to validate market demand through real conversations

• ​Develop practical customer discovery questions

• ​Apply the learning through a guided case study exercise

​Who should attend:
Early-stage founders, students, researchers, innovators, and ecosystem actors interested in using space and geospatial data to solve real-world challenges.

​Participants will leave with a clearer customer ecosystem, a basic stakeholder map, and practical questions to begin validating their ideas.