Your First LinkedIn Client in 30 Days: Build a Content Engine that Converts
Your First LinkedIn Client in 30 Days: Build a Content Engine that Converts
🎙 About the guest
Will Leatherman (16k followers on LinkedIn) is the founder of Catalyst, where he's worked with 150+ founders and built 50+ content engines for B2B teams.
Will is a former CMO and creative strategist for brands like PepsiCo, BMW, and Kate Spade, Will now teaches founders and GTM leaders how to turn their expertise into pipeline through LinkedIn.
His paid course, Content Engineering Certification, has helped teams see higher response rates and faster deal cycles.
His content engineering methodology has been adopted by teams at Notion, Webflow, Descript, Vanta, and Ramp.
📣 About the event
Normally, this session is only available inside Will's paid course.
But he's breaking it down live for free.
Most founders know they should post on LinkedIn. Some even do it consistently. But posting alone doesn't drive pipeline.
The founders who are booking calls from LinkedIn? They’ve built content engines that turn their expertise into a steady stream of warm buyers.
In this live session, Will Leatherman will break down the exact system he's used across 50+ content engines to help over 150+ founders turn cold prospects into inbound pipeline through LinkedIn.
✅ What you'll get out of this session:
The Content Matrix: a framework to never run out of high-converting post ideas
Why most LinkedIn content gets engagement but zero pipeline (and how to fix it)
How to turn profile views and comments into real sales conversations
Live Q&A with Will to answer your questions
🗓 Agenda:
Welcome & context
Why posting isn't enough: the gap between engagement and pipeline
The Core Beliefs Framework: how to find what only you can say
The Content Matrix: hooks x beliefs to generate unlimited post ideas
From followers to pipeline: lead magnets and conversion signals
Taplio live demo: learn how to build your weekly content engine
Q&A: get answers to your specific needs
🎯 Who should join?
This session is for you if:
You're a founder or GTM leader who knows LinkedIn matters but isn't seeing pipeline from it
You've been posting but getting engagement without inbound leads
You want a content system that actually runs on its own
You're tired of cold outreach with sub-2% response rates and want buyers coming to you