Event Planners Exchange Vendor Showcase Readiness Workshop at Aggie Square
This hands-on workshop is designed to help small and microbusinesses successfully prepare for a B2B vendor fair featuring UC Davis, UC Davis Health, and Aggie Square event planners. Participants will gain insight into how university and health system buyers make decisions, what compliance requirements matter most, and how to position their business as reliable, professional and campus ready.
Through guided exercises, live drafting sessions and coaching sprints, vendors will refine a tailored B2B pitch, draft a one-page capability statement, develop a practical follow-up plan and assess their compliance readiness. The session also includes strategies for effective booth presentation on a budget, including ideas for visual setup, samples and giveaways that resonate with institutional buyers.
While tailored to UC Davis and UC Davis Health, the tools and frameworks shared in this session are transferable to other corporate, government and higher education vendor fairs. Participants will leave not only prepared for this event but equipped with a repeatable strategy to pursue future B2B opportunities with confidence.
Workshop Agenda
Understanding UC Davis, UC Davis Health & Aggie Square Buyers (Speakers / presentation)
Compliance & Risk Readiness Checklist + coaching sprints / office hours (checklist and office hours)
Booth / Tabling Strategy on a budget (workshops)
Visual presentation + samples / giveaways
Crafting a B2B Pitch specific to this event
Capability Statement (drafting 1 pager)
Follow-Up Plan (drafting plan + follow up email)