SaaStanak #26 Zagreb: Your Demand Gen Isn’t Working Because You Skipped the Boring Part
📣 SaaStanak #26 Zagreb
Picking a channel and setting a budget feels like doing marketing. Most of the time it's just spending.
🎙️ Hosted by Ahelon & SaaStanak
Demand gen usually starts the same way. Someone turns on ads, picks a budget, launches, and the strategy gets sorted out later. Or never. The dashboards fill up, the invoices come in, and a few months down the line nobody can say what any of it was supposed to do.
Filip Balun will talk about the part everyone skips: the thinking you do before you spend. He'll walk through the patterns he keeps running into with B2B companies, with real examples to show what goes wrong when there's no strategy underneath the marketing, what it costs, and what changes once you do the boring work first.
Speaker
Filip Balun — Growth Marketing Operations Lead at Ahelon, Filip built demand gen in-house at product companies and now sees it from the other side, across a portfolio of B2B clients.
What you'll hear
Why "pick a channel and launch" feels productive and usually isn't
What the missing strategy actually costs, in money and in months
The patterns B2B companies run into again and again
What the boring part looks like in practice, and what changes once you do it
About the host
Ahelon is a Zagreb-based marketing partner working on both consulting and execution, focused on performance and bottom-line impact. Founded in 2025 and powered by Degordian, the team works with B2B companies across the region.
Why join
✅ An honest look at why marketing budgets underperform, from someone who sees it up close
✅ Practical ways to sequence strategy before spend, whether you're running the budget or approving it
✅ A chance to bring your own messy funnel and ask about it
✅ Networking with SaaS founders and operators from Zagreb and around
🕐 Agenda
Coming soon!
Spots are limited. If you're about to greenlight another quarter of spend and you're not entirely sure what it's for, grab a seat!