Ship Loud: Building Early-Stage Startups When Everyone Can Ship Fast
Everyone ships fast now. You, your competitors, the team pitching right after you - same models, same tools, same speed. Code is no longer the moat.
So what is? Attention. Distribution. The ability to make people care about what you built before they have tried it.
Simon Molitor, Co-founder of Solana ID and co-host of the SOL Brothers Solana ecosystem calls, has been in the trenches of early-stage crypto building and watching what actually separates projects that get traction from projects that get ignored. This session is for Colosseum teams who have figured out how to build but have not yet figured out who is going to use it.
Simon walks through what early-stage startup building actually looks like once shipping is solved. Why brand and attention are the real moats in a world where anyone can clone your product in a weekend. How to design crypto Twitter campaigns that do not just look polished but make people feel like they need to engage. Where AI agents genuinely help with distribution and where they fall flat, and what setup Simon actually uses. And the manual work that still has to happen, because founders who try to fully automate their early community building almost always end up with a ghost town.
This is directly relevant to your Colosseum submission. A great product with no distribution strategy is just a demo. The teams that win are the ones who ship loud.
What you will walk away with: a practical framework for building brand and attention as a competitive moat, a playbook for crypto Twitter campaigns that drive real engagement, Simon's honest take on AI agents for distribution - what works and what does not, and the specific manual efforts that are still non-negotiable for early traction.
For Colosseum teams in the final stretch, this is the session that closes the loop between what you built and who actually uses it.