From Conversation to Commitment: Using Storytelling to Win Over Investors, Clients & Partners!

​How do you get investors, potential clients and development partners to believe in your startup, and commit to moving forward?

​This practical workshop explores how to use storytelling and persuasion to make your vision relevant, build trust and turn interest into action.

​Together, we’ll work on:

• ​Understanding how investors and B2B clients or partners make decisions.

• ​Shaping a compelling story around your technology, its value and your audience’s priorities.

• ​Handling objections and guiding the conversation towards a concrete commitment.

​Through small-group simulations, you’ll practice turning discussions into meaningful next steps, whether that’s a pilot, a partnership or progress towards investment.

​Facilitated by Jonathan Bory

​Jonathan is a lawyer specializing in contract negotiations, legal strategy and dispute resolution, advising startups, investors and entrepreneurs. He also teaches negotiation at the University of Neuchâtel and is co-founder and chairman of Lendora. His approach combines legal, business and behavioral perspectives to help people build agreements and navigate competing interests.

​Snacks and drinks will be provided — so come with your questions, grab a drink, and make the most of the session!

​Open to all startups supported by the EPFL Startup Launchpad.

​Seats are limited, so register and save your spot! 😊