How To Go Up-Market From SMB: What SDR Leaders Must Know

​Lucienne's current organization has undergone a significant shift from being historically inbound-led to requiring increased outbound activity due to competitive pressures. This transformation also involved moving from small and medium business (SMB) accounts to targeting larger enterprises and public sector deals, involving multimillion-dollar contracts. This session focuses on the fundamental changes required in go-to-market strategies, sequences, tools, and intent data to successfully move upmarket.