How SDR Leaders Balance Daily Operations & AI Automation (Without Burning Out Reps)

​Basel currently leads ADR/SDR operations across the MENA and APAC/Oceania regions. He manages a hybrid workflow balancing high-touch leadership coaching, daily operational cadences, and cutting-edge tech deployment.

​In his current setup, Basel has integrated AI-driven tools (like Outreach AI agents, 6sense intent data, and ZoomInfo) directly into daily SDR workflows. Rather than using AI to replace reps or "spray and pray," his team leverages AI to remove administrative overhead—such as prospect research, personalization groundwork, and CRM alignment—allowing reps to focus on empathy, execution, and high-value conversations.

​This session provides an inside, operator-level look at how an SDR leader structures their calendar, balances team management with personal quota targets, and uses AI to elevate quality reps while eliminating friction.