​Learning outcomes

​1. Find the product action that can drive growth
Identify the moment of customer value that can create the next input for acquisition or engagement.

​2. Turn product usage into distribution
Learn how artifacts, invitations, results, collaboration, and sharing can naturally expose your product to new customers.

​3. Design a growth loop that compounds
Map a repeatable loop where customer activity helps generate more customers, usage, or distribution.

​Why this topic matters

​Funnels consume traffic. When the traffic stops, growth often stops with it. Strong growth loops work differently: customer usage creates new inputs for future growth. In this lesson, you’ll learn how to move beyond acquisition tactics and design a system where the product itself helps generate its next users.You'll learn from

​I’m a product and growth leader who has spent my career building and scaling subscription businesses.

​At Canva, I led subscription growth initiatives as the company scaled past $3B in ARR, working across pricing, packaging, retention, payments, and monetization.

​Today, I’m the founder of GrowthPad, where I work with growth leaders and operators to turn messy growth problems into clear, repeatable systems.

​My workshops are built around practical frameworks, real company examples, and the lessons I wish I had when making these decisions inside high-growth companies.