​Building for Traction in Health Tech

​Multi-Stakeholder Marketing for Health Tech Startups from Seed to Scale

​A SeaHealthTech Lunch & Learn with Katie Cobb, in partnership with AI House. Lunch included. Networking at 11:30 AM; session begins at noon.

​Health tech founders are often told they need marketing. But before spending on campaigns, agencies, content, or a first marketing hire, there is a more important question: What business milestone are you trying to reach, and who needs to say yes?

​In healthcare, the person who uses a product is rarely the person who buys it. A clinician may love the workflow. A program leader may champion it. A CFO may own the budget. Meanwhile, security, legal, compliance, procurement, or clinical review can still slow or stop the deal.

​That complexity changes how marketing works for companies moving from seed to scale.

​In this hands-on session, you’ll work through a practical framework using a real challenge from your company. You’ll leave with:

• ​A clear commercial milestone to focus on

• ​A map of the stakeholders who influence your ability to reach it

• ​An understanding of what each of them cares about and what each one risks

• ​A version of your pitch written for one key stakeholder

​Who should attend:
Health tech founders, commercial leads, and operators working to land pilots, reach enterprise buyers, build partnerships, or prepare for their next raise.

​This session is especially relevant if you’re asking:

• ​Who is actually my buyer in a complex healthcare organization?

• ​Am I speaking to the user, the champion, or the budget holder?

• ​Why are conversations or pilots stalling?

• ​Where should my marketing budget go first?

​Come prepared to work on a real business challenge. This is an interactive workshop, not a slide-heavy presentation.

​About Katie Cobb

​Katie Cobb is the founder of Oxford Comma Strategy, where she helps health and climate tech startups that improve population health bring systems-changing innovations and ideas to market.

​She has 20 years of experience across health technology, philanthropy, and public policy, specializing in go-to-market strategy for highly regulated markets. Her work includes positioning, business case development, multi-audience messaging, AI-augmented marketing, and building marketing functions from the ground up.

​Her experience includes leading marketing at the recently acquired Amino Health; advising on investor theses and fundraising for Entrelacs AI; and leading strategic communications and stakeholder engagement campaigns for the Gates Foundation.

​She holds an MPA from the University of Washington Evans School of Public Policy & Governance and a BA in International Studies from UNC Chapel Hill.

​​​About SeaHealthTech

​This event is hosted by SeaHealthTech, the largest community-led healthtech organization in Seattle and the PNW.

​SeaHealthTech brings together founders, investors, healthcare professionals, technologists, and others passionate about transforming health through technology through happy hours, workshops, panel discussions, and industry events.

​We believe the strongest innovation happens through genuine connection, shared learning, and meaningful partnerships.