#SaaStr AI-Powered GTM: How SaaS Companies Are Rewriting Sales & Adoption
AI is rapidly reshaping how SaaS companies acquire customers, AI is reshaping how SaaS companies acquire customers, close deals, and drive product adoption.
From AI SDRs and automated outbound to smarter onboarding and customer success copilots, teams are rethinking the entire GTM motion.
During SaaStr Week, join founders, GTM leaders, and AI builders for a practical, operator-led conversation on what’s actually working—what’s hype—and how teams are adapting in real time.
What We’ll Cover
AI SDRs and the future of outbound
Pipeline generation and RevOps with AI
Onboarding and product adoption
Customer success and retention automation
Build vs. buy in the AI GTM stack
Speakers
Qianwen (Q) Chen is the Founder & CEO of EchoHer, a global community empowering women and non-binary founders through events and curated networking. She is also Lead Developer at Owls Head, driving AI and digital transformation on Salesforce platforms. Previously, she was a founding engineer at Vlocity (acquired by Salesforce), building enterprise no-code/low-code solutions used by clients like Verizon and New York Life. A Carnegie Mellon M.S. graduate, she has launched startups including ZyperShop and Cims.ai, advises in the women-in-tech community, and is also a global fashion and lifestyle influencer.
Yash Kejariwal is the co-founder and CEO of Agentic Trust, a UC Berkeley SkyDeck-backed startup building the agentic customer experience (CX) platform for B2B software companies. Agentic Trust enables B2B software vendors to scale their customer success organizations without adding headcount, deploying agents that automate onboarding, implementation, and support end-to-end and unifying fragmented customer data into a single intelligence layer that prepares B2B products for an agent-first world. With more than a decade of experience leading customer experience and go-to-market strategy at Cisco, Yash brings deep expertise in enterprise AI adoption and large-scale CX transformation. He holds an MBA from UC Berkeley Haas.
Susan O’Neill is co-founder and CEO of Paygentic, the AI-native billing and payments platform helping companies monetise AI products. With a background in finance, Susan saw firsthand how legacy billing and payment systems struggle to support modern AI business models. She and her co-founder Sam built Paygentic to give finance teams real-time control over pricing, billing, and payments as AI reshapes software economics. Susan also serves on the Fintech Ireland Advisory Council. Paygentic recently closed a $2 million pre-seed round.
Charlotte Xia is a scientist and entrepreneur turned venture capitalist, and a Stanford Engineering alumna. Leveraging her strong technical background, Charlotte has extensive experience commercializing technologies from research lab, and deep domain expertise in healthcare, enterprise AI, and physical AI. She began her career at Formlabs during its early stages, before it reached double unicorn status, where she was lucky to have built and launched the company's first generation products, impacting millions of users. She is now an investor at Fusion Fund interested in AI infrastructure and deep tech opportunities.
Agenda
4:30 PM — Check-in, networking, refreshments
5:00 PM — Opening remarks from hosts
5:15 – 6:00 PM — Panel discussion
6:00 – 6:15 PM — Audience Q&A
6:15 – 7:30 PM — Networking
Host
EchoHer is a non-profit organization dedicated to empowering women and non-binary founders and funders by increasing their representation and success in entrepreneurship. We foster a supportive ecosystem that drives meaningful change and creates impactful opportunities through monthly events, co-working opportunities, curated networking sessions, pitch nights, and insightful panel discussions.
Pilot is a startup-focused financial operations platform that provides bookkeeping, tax, CFO, and accounting services for startups and small businesses. It combines software automation with human finance experts to help companies manage their back office, financial reporting, cash flow, and operational finance as they scale.
About Wells Fargo Technology Banking
Wells Fargo Technology Banking Group combines deep sector expertise with the scale and resources of one of the largest U.S. commercial banks. We support technology companies at every stage - from early growth to IPO - offering tailored solutions such as recurring revenue lending, treasury management, foreign exchange, and merchant processing. Our mission is to help innovative businesses thrive through strategic advice, capital solutions, and industry-leading banking technology.