

Founder Series: Wealth
A Founder Series session designed to bring together leading founders and operators for practical insights on building, scaling, and creating long-term value in the region, hosted at DIFC in collaboration with Brinc and Entrepreneur, as part of the broader Road to PlanX journey.
The first event in the Road to PlanX Founder Series focuses on one critical outcome for ambitious founders: building real wealth through capital, positioning, and scale.
Most startup events in the region focus on networking.
Very few focus on real operator knowledge.
This is NOT a panel discussion. This is NOT a "networking" event.
Road to PlanX: Wealth brings together founders, operators, and investors to break down the practical frameworks behind fundraising, influence, and growth in the MENA region.
This is a founder event designed to deliver tactical insights from local experts that you can apply immediately.
Speakers
Kelly Lundberg - Personal Brand Strategist & Author - How to monetize your LinkedIn personal brand
Bashar Aboudaoud - Co-Founder & CIO @ Brinc- How to get the attention of a MENA investor
Karim Banna - Co-Founder @ Mama Booza - How to fundraise and scale in MENA
In this session, you will learn:
How founders can monetize and leverage their personal brand to unlock opportunities
What MENA investors actually look for when evaluating companies
The fundraising frameworks used by founders scaling across the region
Each session includes tactical presentations, founder Q&A, and curated networking with serious operators.
Who Should Attend
Founders and operators who are:
• Building 6 and 7 businesses
• Preparing to raise capital
• Scaling toward profitability, funding, or exit
• Operating within the UAE / MENA startup ecosystem
Spots are limited and curated. Apply now.