AI in Marketing: Boston Hackathon
Show up knowing nothing about MCPs, skills, or agents.
Leave having used all three to do real marketing work in Marketo, plus a library of skills you and your peers built that goes home with you.
You'll learn universal AI concepts you can point at any problem in your tech stack.
If your job involves a MarTech stack and a growing pile of things AI supposedly should be doing for you, this is for you.
Ops, demand gen, lifecycle, campaign owners - it's about time you felt the magic aha moment of AI.
P.S. Not a Marketo shop? Come anyway :) None of this is Marketo-specific. We just happen to have a sandbox to teach in.
Agenda
Register & Lunch (Noon to 12:30pm)
Training (12:30 to 1:30pm)
We'll walk through what an MCP actually is, what a skill actually is, how agents fit in, and why it matters for Marketing Ops
Hands-On (1:30 pm to 2:30 pm)
Use an MCP to complete a task in Marketo
Use a Skill to automate a campaign build
Learn how to create and download your own Skill
Hackathon (2:30 to 4 pm)
Time to build something of your own and maybe finally automate that annoying process you've rebuilt eleven times.
Show & Tell (4 to 5 pm)
Showcase your skill and walk out with a small library of tools built by people who do your job.
Dinner at Rochambeau (6pm)