What the fastest-growing ecom brands figured out about TV
Something is off with your current strategy.
CPMs keep climbing. You're putting more into the same channels and getting less back.
Paid social didn't stop working. But it’s not working enough.
Turns out, your Meta ads work better when people already know your brand.
Think about it.
Someone sees your TV ad during a Survivor commercial break. Three days later they get retargeted on Insta. They know who you are (thanks, commercial), so they click. They convert. Your blended CAC goes down.
CTV can’t replace paid social. But it sure can make paid social work harder.
As someone who has talked to (and worked with) almost every CTV provider out there, I can tell you… there is an easy way in. And it’s awesome.
Why now?
Each spring, the largest advertisers in the world lock in spend around the biggest TV moments that drive the highest viewership for the year ahead.
Think shows, sports, cultural events that EVERYONE watches.
The brands that get these ad spots generally have 7- and 8-figure budgets.
But you don't need a seven-figure IO to play. You just need a strategy.
And this session is that strategy.
Why Paramount
Not all TV shows perform the same.
You’ve got your background noise shows, and you’ve got your run-a-red-light-to-get-home-in-time-to-catch-your favorite-show shows.
The ads on one are going to perform a lot differently from the ads on the other.
And Paramount has a LOT of run-a-red-light shows.
1 in every 5 streaming minutes in the US happens on Paramount content. They have some of the most-watched shows, the most-watched sports, and the most loyal audiences in streaming.
We're talking about shows like Marshals, with 20.6 million viewers at premiere. Sports franchises that draw the largest audiences on TV. Content that people plan their week around.
That's the environment your ad runs in. And if you get in at the right moment (now, basically), you can get in with a 4-figure budget, not an 8-figure one.
What we're actually covering in this session
Why TV makes your Meta ads work harder
How to target on TV the way you target on social
How to pick the right moments
How to measure it like a performance channel
It works.
A retargeting campaign drove a 41% higher site visit rate with 29% better efficiency
A two-month CTV campaign drove 220+ directly attributed in-person visits
One brand drove 65,000+ site visits from a single awareness campaign
Not enterprise budgets. YOUR budget.
Oh and: walk away with a planning tool
Every attendee gets the 2026 CTV Planning Guide.
We're talking a full calendar of Paramount's biggest shows, sports tentpoles, and cultural moments mapped out so you can plan campaigns around peak viewership windows, not scramble after they've passed.
Big thanks to Paramount Ads Manager for partnering with us on this event!
YOUR SPEAKERS
Nick Sharma
Nik Sharma is a growth marketer, DTC expert, and writes SHARMA newsletter for 52K+ investors, marketers, and operators.
Emily Huo
Emily Huo serves as Senior Vice President of SMB Advertising at Paramount, overseeing Paramount Ads Manager, the company's self-serve platform for first-time TV advertisers. She has built ads businesses from the ground up at Twitter, Reddit, and Spotify — always spotting emerging surfaces before they hit scale.