Dubai South Business Hub Free Zone | Pre Launch Boardroom Live #1 | Sell Smarter, Not Harder: Growth Strategies for UAE Solopreneurs & SMEs
Dubai South Business Hub Free Zone | Boardroom Live #1
Sell Smarter, Not Harder: Growth Strategies for UAE Solopreneurs and Small Business Owners
Thursday, 21 May 2026 | 3:30 PM – 5:00 PM UAE
Virtual Session | Registration approval required
About the event
Dubai South Business Hub Free Zone launches the first edition of Boardroom Live, a private virtual session created for founders, solopreneurs, consultants and small business owners navigating growth in the UAE.
Bringing together experienced business leaders for an open and relevant conversation, this session explores how smaller businesses can approach sales, partnerships and growth with sharper thinking, stronger positioning and better use of the opportunities around them.
Created as a discussion rather than a presentation, Boardroom Live offers the kind of exchange that comes from honest business conversations, shared experiences and perspectives grounded in what is actually happening in the market.
About the session
Growing a business is not always about doing more. In many cases, it comes down to making smarter decisions, focusing on the right relationships, understanding where real opportunities exist and using available tools in ways that create momentum without unnecessary complexity or spend.
This session brings together founders and business leaders to share the approaches, lessons, and shifts in thinking that have helped them grow, while opening a conversation about what selling smarter truly means for businesses operating in the UAE today.
Discussion topics
→ What does selling smarter look like for solopreneurs and consultants in the UAE?
→ How can smaller businesses build stronger pipelines and turn conversations into clients without relying on large teams or heavy marketing spend?
→ How can the right networks and communities contribute to business growth?
→ In what ways are AI and digital tools changing how small businesses attract, manage and convert opportunities?
→ What will sustainable growth look like for smaller businesses over the next few years?
Who should attend
→ Solopreneurs and independent consultants building businesses in the UAE
→ Small business owners across professional services, general trading, ICT, financial services and education
→ Members and prospective members of the Dubai South Business Hub Free Zone community
Participation is curated to ensure relevant conversations among like-minded business professionals.
Co-Host
Reg Athwal
Founder & CEO, Verchool Platforms
United Arab Emirates
Guest speakers
Amit Grover, MBA
Managing Partner, Grover & Company
CEO, Grover Impact Ventures
United Arab Emirates
Reim El Houni
CEO, Ti22 Films
Executive Producer | Visibility Coach | Media Consultant
United Arab Emirates
About Dubai South Business Hub Free Zone
Dubai South Business Hub Free Zone supports businesses looking to set up and grow from one of Dubai’s most strategically connected locations.
As the only Free Zone connected by land, sea and air, with direct access to Al Maktoum International Airport, Jebel Ali Port and Etihad Rail, it offers businesses a practical advantage through connectivity, accessibility and a business-friendly environment designed to support long-term growth.
Boardroom Live reflects Dubai South Business Hub Free Zone focus on creating opportunities that go beyond business setup, giving its community access to conversations, connections and experiences that support their ambitions.
About Verchool
Verchool Platforms creates private business communities and digital environments that bring professionals together for meaningful exchange, collaboration, and relationship-building.
Participation notes
This is a private virtual session hosted within Dubai South Business Hub Free Zone.
→ Registration is subject to approval
→ Approved participants will receive personalised joining details via email
→ Discussions are held in trust within a secure and private community environment