Marketing in the Age of AI: Lessons from Glowforge's $27.9M Crowdfund, with Dan Shapiro
What changes when the thing you're persuading is an AI model instead of a person? Dan Shapiro has done both. You'll leave with what carried over from the campaign that launched Glowforge, and what he's learned since about how AI models make up their minds.
On stage
Dan Shapiro, CEO of Glowforge and Senior Research Fellow at the Wharton Generative AI Lab. Dan led Glowforge's $27.9M crowdfund, and his research now looks at how AI models get persuaded.
Justine Sakowicz, founder of Compound Loop, worked with Dan at Glowforge. She'll interview him one on one and save time for your questions.
In the room
Marketing leaders at growth-stage and mid-market companies, GTM and RevOps operators, and founders who still run their own sales and marketing.
Agenda, Thursday, December 3
1:30 Doors and check-in
2:00 Fireside: Dan Shapiro with Justine Sakowicz
2:45 Audience questions
3:00 Wrap
Make an afternoon of it. Stay for "AI Agents for Lean Marketing Teams: Lessons from Two Operators" at 3:00, then build your own team of AI agents with GenSpark at 4:00 and finish at happy hour. Each one has its own registration: 3 PM, 4 PM.
Where: Thinkspace, South Lake Union, Seattle.
Part of the Seattle GTM Series, hosted by Thinkspace, Compound Loop and trnout.ai.
Space is limited and registrations are approved.