The AI Series for GTM: Principles & Foundations
Part 1 of The AI Series for GTM
87% of sales teams now use AI in some form. Granted, this sounds impressive until you realise it basically means everyone. Using AI doesn't make you clever anymore.
What's interesting is the gap underneath it. Only about half have actually done anything with agents and skills, and that's where it gets real.
OpenAI, Anthropic, Mistral, ElevenLabs, they all run their go-to-market on tools like Clay. Anthropic literally runs Claude inside it. When the people building the models are running their GTM this way, it's probably worth a sneaky look 👀
Everyone's got access to the same models. The difference now is what you actually do with them, on the data only you have. That's the whole game now.
So this first session is the groundwork. No slides full of robots shaking hands, no breathless "this changes everything." Just the thinking you need to make sensible calls about AI in your go-to-market, and run it properly, instead of leaving a couple of reps to quietly experiment when they should be selling.
🗺️ What you'll walk away with
A starter blueprint. Not a "here's the future" hand-wave, an actual map of how one small AI-native piece grows into a proper GTM motion you own and run yourself. Something you can take back and start building, not just nod along to.
🧠 What we'll get into
Why everyone quietly stopped talking about prompts and started talking about context, and why that matters
Where AI actually belongs in your go-to-market, and where it really doesn't (there's a "doesn't", and it's bigger than you'd think)
The jump from chatbots to agents to whole workflows, in plain English, no research-paper energy
How you get from one person poking at it on a laptop to the whole team running on it
Who's actually doing this, with the receipts
🎟️ One of four
This is the first of four sessions, and it's the one for everyone, whatever you're running. The next three each take a tool you probably already use, Claude, ChatGPT, or Microsoft Copilot, and show what's genuinely possible inside it. Come to this one, then pick the one that matches your stack.
💬 Got a real situation? Bring it
Drop it in the chat and we'll work through it live, against your actual setup.
🎯 Who it's for
The people who'd rather build the thing themselves than buy yet another tool that promises the world and ships a dashboard. CROs, CMOs, RevOps, anyone steering the ship.
🛠️ Who's hosting
Jake and Jess from Engineered GTM. We help revenue teams build this stuff in-house. Not done-for-you, not a tool, the actual capability. The session's free. If you want us to map your specific build afterwards there's a paid thing for that, but you'll get plenty just turning up.
Free. Recorded, because we know you're probably super busy. See you there 👋