Making Your Brand Visible to AI
How to get your brand recognized by ChatGPT, Claude, and Gemini
🎯 Session Overview
Buyers no longer start on Google. They start with a prompt.
"Recommend a fintech for cross-border payouts."
"What's the best learning platform for African marketers?"
"Which CRM should a product-led SaaS company use?"
Every day, decision-makers ask AI tools questions that used to start a Google search, and when the AI answers, some brands get named while others don't. Most companies have no idea which side of that line they're on until the pipeline starts drying up in ways they can't explain.
This session is a practical diagnosis for Generative Engine Optimization (GEO) - the emerging discipline of making sure your brand shows up in AI-powered recommendations. We'll be helping you see clearly, for the first time, how AI tools are working for or against your brand right now.
🎯 This session is for you:
If you're one of the people who own the "how does the market see us" question at their company:
Marketers and brand leads: especially those responsible for SEO, content, or demand generation
Founders and CEOs: of B2B, SaaS, and consumer brands where discovery drives pipeline
Growth and go-to-market operators: anyone tracking how buyers find, evaluate, and shortlist their category
Agency and consulting professionals: advising clients on brand visibility, digital strategy, or content
You'll get the most from this session if you already have a live brand or product in-market and want to understand how it's being represented in AI-powered discovery.
If you want us to test your company live during the class, drop your brand name when you RSVP; we'll run 2 to 3 attendee brands through the major AI tools and workshop the results together, live.
🎯What you'll learn
How AI recommendations are changing brand discovery, and why the old rules of visibility don't fully apply anymore
Why different buyer questions surface different competitors, even within the same category
What AI currently seems to understand (and misunderstand) about your brand
How to spot whether your brand has an AI discovery problem, before your competitors notice it first
What 2 to 3 live brand audits actually look like, worked through together in real time
🧑🏽🏫Meet your Facilitator
Jeremiah Ajayi is an award-winning product and content marketer with eight years of experience helping technology companies grow through SEO, content strategy, and product marketing.
He has worked across companies including PiggyVest, Stears, RemotePass, and the Earthshot Prize, and most recently served as Fractional Head of Marketing at Xofu - an AI visibility startup. Throughout his career, he's built organic growth systems that have generated millions of users, supported market expansion, and influenced pipeline growth for B2B technology companies.
His work today focuses on one question: How do companies stay discoverable when buyers increasingly rely on AI-powered recommendations instead of traditional search?
In this sprint, Jeremiah shares practical frameworks, real-world examples, and hands-on exercises to help founders and marketers build visibility for the next era of discovery.
💬About Treford Learner Community (TLC)
Treford Learner Community is a gathering of professionals around the world looking to meet other like minds and grow together through community engagements physically and virtually.