Strategic Storytelling: The Founder’s Key to Clarity & Capital

​A company is only as strong as the story its founder and commercial team tell. Beyond just "pitching," strategic storytelling is the essential tool for defining your category and ensuring your message sticks with clients, talent, and investors. For founders, this session helps you position your company better; for investors, learn how storytelling helps your portfolio companies grow and reach the right audience faster.

​About the Speaker: Marko Kiers is an experienced trainer and storyteller (ex-Salesforce) and a frequent presenter on this topic at Leadinfo, Nyenrode (Exec MBA), Dotslash Utrecht, and the Chain of Innovation. His strategic storytelling sessions maintain an average rating of 4.5 out of 5.

What to Expect:
In this Atscale workshop, we break down the mechanics of a high-impact narrative and help you build a cohesive message that resonates. Learn the science behind why a great story sticks and how a clear narrative creates market urgency and drives growth.