No-Code Marketing: From Idea to Digital Solution with Softr
Discover how to use Softr to create apps, tools, and solutions for marketing and business with AI, without writing code.
You'll see concrete ways to build real solutions without programming skills, with examples pulled from entrepreneurial ventures, professional projects, organizations, and companies. We'll also look at Softr specifically as a platform for building useful, accessible, and scalable applications.
This event also kicks off the first UP Marketing Hackathon 2026, in collaboration with Softr. We'll introduce the challenge, explain how it works, and share everything participants need to get started. Teams will develop their solutions over the following weeks and present at the Hackathon Final Pitch on October 29, as part of UP Marketing Days 2026.
Presented by Jorge Nelson Fajardo, Professor of Artificial Intelligence at Universidad de Palermo, alongside Eric Aguerreberry, cofounder of Base Flows and Softr Brand Ambassador in Argentina.
Open to Universidad de Palermo students, and to the wider community, professionals, entrepreneurs, educators, and anyone interested in AI, no-code, and innovation. Expected attendance: 100 participants.
What to expect:
9:30am: Welcome + intro from Jorge, plus a welcome message from the Softr team
9:40am: Talk: from idea to digital solution, no-code and AI in marketing and business, presented by Jorge and Eric (cofounder of Base Flows)
10:00am: Live demo: building a real solution in Softr
10:20am: Official launch of the UP Marketing Hackathon 2026, rules, timeline, and how to register a team
10:35am: Live Q&A with Jorge and Eric
10:50am: Wrap-up
11:00am–11:30am: Informal networking and team formation for the Hackathon
Free to attend. RSVP to join.
About Softr: Softr is the leading AI platform for building business apps without coding. Thousands of teams use Softr to create internal tools, customer portals, CRMs, dashboards, and operational workflows in a fraction of the time required by traditional software development. Learn more at softr.io.
About Universidad de Palermo: Universidad de Palermo is a private university in Buenos Aires recognized for its focus on innovation, technology, entrepreneurship, and international education. It's ranked #781-790 in the QS World University Rankings 2027, and its Business School holds a five-star QS rating. Learn more at palermo.edu.