Agentic Advertising Connect - Australia

​Join the AgenticAdvertising.Org (AAO) community for an afternoon of conversation, learning, demos, and networking focused on the future of AI-powered media and marketing.

​As AI agents begin transforming how advertising is planned, bought, optimised, and measured, the industry is entering a new era: Agentic Advertising.

​This meetup, the first in Australia, brings together leaders across brands, agencies, publishers, platforms, and AI advertising startups to explore what’s changing, what’s possible, and how the ecosystem can prepare for the next generation of media buying.

​Hosted in Sydney with support from PubX, PubMatic, News Australia and Apostra, this event is designed for anyone curious about the future of advertising infrastructure, AI agents, media workflows, and open interoperability standards like AdCP (Ad Context Protocol).

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Agenda:

2.30PM: Registration starts.

​3.00-3.15PM:
Introduction to Agentic Advertising By founding members of AgenticAdvertising.Org

June Cheung, Head of JAPAC, Apostra
Andrew Gilbert, Country Manager ANZ, pubX

​3.15-3.45PM: Agentic Advertising in Action - Live Demo
Niki Banerjee, Product Lead, Apostra

​3.45-4.15PM: Panel Discussion
“The Next Era of Media Buying: Perspectives from Publishers and Brands”

Panelists:
Paul Oyama, Head of Supply & Agentic Trading, News Australia
James Castle, Media Acceleration Lead, Suncorp
Georgina West, General Manager COE, OMC
Lanai Wiadrowski, National Sales Director, Mamamia
Moderated by: Pete Barry, VP Commerce & Audience Solutions APAC

4.15-4.45PM: Panel Discussion
"Buyers & Agents: Who Owns the Media Decision in 2027?"
Panelists:
Mel Pritchard, Agentic Design & Transformation Director, WPP Media
Lauren Dawber, GM Marketing, Optus
Adam Krass, Product Lead, Mutinex
Tracey Peters, Media and Agency Lead, Opella
Moderated by: Andrew Gilbert, Country Manager AU & NZ, pubX

​5.00-7.00PM: Networking

​About AgenticAdvertising.org AAO is the nonprofit member organisation for agentic advertising. We publish AdCP, the open protocol that lets AI agents discover inventory, plan campaigns, execute buys, generate creative, govern decisions, and report results across any platform, any format, any channel. We certify the practitioners who work with it, and we govern how it evolves.

​Learn more at agenticadvertising.org