Clay in Barcelona: Build a funnel that doesn't die in 2026
LOCATION CHANGE: The venue offered us a bigger space since we overbooked our capacity. The new venue is Aticco Urquinaona - Rda. de Sant Pere, 52, 08010 Barcelona - 3rd Floor, events room.
ANNOUNCEMENT: The interest in this event has been extraordinary, and we're already at FULL CAPACITY. If you can't come, please change your status or let us know at [email protected] to leave room for others who want to come.
✨ Purpose
Clay is one of the most capable GTM tools on the market today. But with great power comes great responsibility, and a lot of noise.
If you're bullish on Clay, and ready to make 2026 your most efficient GTM year yet, this event is for you.
We're hosting a live teardown and rebuild of the modern revenue funnel: how to enrich better, qualify faster, and route smarter so your outbound actually converts.
🎁 Free Clay credits for attendees
⚙️ Real-world workflows, not fluff
🛠️ Built for builders: founders, marketers, RevOps, and sales leads alike
💬 Vibe
This isn't a pitch. This is a working session.
We'll kick off with welcome drinks and sharp networking, followed by a fireside chat with Frank from Salesforge, then dive straight into live roundtables hosted by GTM operators.
Expect tactical insight, no-BS workflows, and a room full of people who actually ship.
👩🏻💻 What You Will Learn
How to build a funnel that survives 2026
How to score and route leads in real time
How to build ICP-targeted lists that don't waste your SDRs' time
How Clay and Salesforge work together to build an automated conversion system
🛠 Format (Live Agenda)
18:30 - 18:45
Arrival, meet fellow builders.
18:45 - 19:15
🔥 Fireside Chat
"Funnels Are Failing, Here's How to Fix Yours Before 2026"
With Oriol Serra (The Conversion Architects) & Frank Sondors (Salesforge)
19:15 - 20:00
🚀 Live Roundtables (3 rotations of 15 minutes each)
You'll rotate through 3 expert-led tables:
Table 1: Outbound Automation
Led by Frank Sondors (Salesforge)
Learn how to scale cold outreach without killing reply rates.Table 2: Lead Scoring & Attribution
Led by Oriol Serra (The Conversion Architects)
Discover how to qualify leads, route them fast, and spot what's working.Table 3: List Building & Enrichment
Led by Gabriel Martínez (Reachflow)
Learn how to build smarter prospect lists with enriched data and ICP precision.
20:00 - 21:00
💬 Wrap-up + Networking
Grab drinks & food, share takeaways, and connect with other attendees. Option to submit your funnel for future audits.
🍔🍸 Food & Beverage
We'll have drinks and light snacks available throughout the evening. Come hungry for insights, but don't worry, we've got you covered for everything else too.
👋 About Speakers Host
Oriol Serra - Founder at The Conversion Architects. Oriol is a certified Clay Expert who helps scaling B2B teams fix broken GTM systems with real-world workflows that drive pipeline without extra headcount.
Frank Sondors - CEO of Salesforge. Frank is an industry authority in the GTM space who helps companies automate cold outbound at scale while keeping it personal, relevant, and conversion-focused.
Gabriel Martínez - Founder at Reachflow. Gabriel is Spain's first and only lead generation Clay + Smartlead expert, helping B2B teams build high-quality prospect lists and outbound engines that convert.