

How to Talk to Users: A hands-on workshop for founders and product teams
You've talked to users. You took notes. But something felt off — either the answers were too vague, too positive, or you weren't sure what to do with them afterward. That's not a you problem. It's a technique problem, and it's fixable.
In 90 minutes, you'll learn the techniques and get live practice using them.
Who it's for: Founders and product team members, including product managers, designers, engineers, and researchers, who are done with user conversations that feel unproductive and want a repeatable approach that actually surfaces insight.
What you'll walk away with
A reusable interview guide template you can adapt for any research goal
A ready-to-use question list for your very next user interview
Real practice, you'll interview and be interviewed, with live feedback
A complimentary 30-minute one-on-one consultation with me to dig into your specific research challenge after the workshop
A note on the format: I am capping this workshop at 8 participants. That's intentional. You'll get feedback, not just instruction.
Founding Cohort: $149 This is the first time I'm running this workshop, and I'm keeping the group small and the price accessible to reflect that.
I've spent 20+ years helping companies listen to their users more effectively. This is everything I wish someone had taught me at the start.