Startup School: How To Get Customer Insights

​Are you a first-time founder? Do you have a business idea but you don’t know where to start? Want to change the world but need help with the first step?

​Startup School is the place to start!

​Startup School is a series of of live interactive workshops with entrepreneurial experts who will teach you how to test your assumptions, where to find your first customers, how to build your MVP, where to look for finance and funding, and what steps to take next.

​If you join six of the workshops, you’ll receive a LinkedIn certificate of programme completion from LSE.

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​The greatest entrepreneurial skill is empathy. Talking to customers is crucial, but getting great data is a craft that needs to be honed. In this session, we will develop the practical skills for truly customer-centric design, building rapport and deep empathy with your customers so you know you’re building something they care about, and can use their insights to inform your solution design.

​This session will cover

• ​How to speak to customers to generate or test early-stage ideas

• ​How to get customers to agree to a conversation

• ​How to prepare ahead of the interview

• ​How to run the interview to ensure you get great data you can trust

​Rosie started working with startups at Rainmaking Innovation where she supported with the delivery of innovation programmes and training workshops for corporates including Inmarsat, Majid Al Futtaim, and Jaguar Landrover. Rosie then worked at Impact Hub, supporting early-stage impact founders through coaching and programme design. Rosie is now the Cofounder and Co-CEO at InChorus, an Angel-backed startup recognised as a Top 50 Impact startup in 2023 and a Guesswork coach training founders & startups in Lean Startup skills.