Your First 1,000 PerpDEX Traders: The Acquisition Engine Behind Sustainable Volume
About Event
Points programs bring traders in. Almost none of them keep traders once the emissions stop.
The sector proved this at scale last cycle. Onchain perp volume peaked above $1T in a single month, then declined for six straight months as the incentive cycle turned over. Those traders were renting orderbooks while emissions paid best, and they left the moment a newer venue paid more.
This webinar covers where the first 1,000 real traders come from, and what makes them stay after the incentives end.
Agenda:
Where Traders Actually Come From
The listings that import an audience no incentive could buy, and how to switch proven flow off CEXs, CFD brokers and higher-fee venues instead of bidding for unknown wallets.
Turning Volume Into Habit
Why points per dollar of volume subsidises wash trading, and what to price instead. Streak mechanics, fee tiers that reward consistency, and collateral that makes leaving expensive.
Distribution You Don't Pay For
Opening your book to third-party frontends, terminals and bots, so every interface routing to your liquidity becomes an acquisition channel with no CAC attached.
Measuring What Matters
The volume quality ladder, from wash and points-arb flow at the top to primary-venue traders at the bottom, and how to tell which rung your headline number sits on.
Who Should Attend:
Founders and teams building perp DEXs, exchanges, or trading products. Growth leads running points programs and wondering what happens after the token launches. Operators who need volume that survives its own incentive cliff.
Surgence Labs:
Surgence Labs is a full-stack go-to-market studio for blockchain and DeFi companies. Headquartered in Dubai with 40+ in-house specialists across strategy, creative, development, and distribution, we operate as an embedded growth function rather than a traditional project-based agency. We work with protocols backed by a16z, Binance Labs, Polychain, and Kraken Ventures, building the distribution infrastructure and retention systems that turn technical innovation into sustainable adoption.