For Pre-TGE Founders: The 90-Day GTM Runway Before You Launch a Token

​About Event

​Most token launches are won or lost before the TGE date. Teams arrive at launch with listings lined up and no audience underneath. Attention gets bought in the final week, then disappears the day after.

​This webinar walks through the 90-day GTM runway that builds real demand before a single token is live.

​Agenda:

​Days 90 to 60: Claiming the Category Locking the narrative, briefing KOLs under NDA, and building the infrastructure before any public content goes out. The positioning work that decides whether your token launches with a story behind it.

​Days 60 to 30: Manufacturing Demand Waitlists, creator raids, and the warming mechanisms that turn passive followers into an audience waiting for your launch. How to build attention that compounds across the runway.

​Days 30 to 0: Converting Hype Into Holders Launch orchestration across surfaces, sequencing the reveal, and turning a registered audience into wallets and committed holders before listing day. Where most launches leak the audience they spent 90 days building.

​Who Should Attend:

​Founders with a TGE on the calendar and no GTM runway behind it. Teams relying on listings and KOL spend without a demand engine. Operators who want a sequenced launch plan built over 90 days.

Surgence Labs:

​Surgence Labs is a full-stack go-to-market studio for blockchain and DeFi companies. Headquartered in Dubai with 40+ in-house specialists across strategy, creative, development, and distribution, we operate as an embedded growth function rather than a traditional project-based agency. We work with protocols backed by a16z, Binance Labs, Polychain, and Kraken Ventures, building the distribution infrastructure and retention systems that turn technical innovation into sustainable adoption.