Go Viral with Your SaaS Product Launch and Scale MRR
Most SaaS launches get one shot at attention and waste it. The Product Hunt spike lands, traffic arrives, and the signups never convert into paying accounts. Three months later MRR sits flat while the team plans another launch.
This webinar walks through the launch system that turns a viral moment into compounding revenue.
Agenda:
Engineering the Launch Moment Pre-launch audience building, the distribution stack that fires on day one, and the sequencing that turns a single announcement into sustained coverage. Why most launches peak in six hours and what makes one last six weeks.
Converting Attention Into Paid Accounts The gap between a signup and a subscription is where most SaaS launches leak. Onboarding sequences, activation moments, and the pricing and trial mechanics that decide whether traffic becomes revenue.
Scaling MRR After the Spike Expansion revenue, retention loops, and the growth motions that compound past launch week. How to build a second and third acquisition channel before the launch traffic dries up.
Who Should Attend:
Founders preparing a SaaS product launch with no distribution plan behind it. Growth teams sitting on signups that never convert to paid. Operators who want a repeatable launch system rather than a one-time spike.
Speaker: Julian Stafford (Ruthy)
Co-Founder & CEO, Surgence Labs. Former Deloitte, GTM and Product Owner at Neara (Unicorn). Built Surgence into a full-stack GTM studio that has served 200+ protocols.
Surgence Labs:
Surgence Labs is a full-stack go-to-market studio for blockchain and DeFi companies. Headquartered in Dubai with 40+ in-house specialists across strategy, creative, development, and distribution, we operate as an embedded growth function rather than a traditional project-based agency.
We work with protocols backed by a16z, Binance Labs, Polychain, and Kraken Ventures, building the distribution infrastructure and retention systems that turn technical innovation into sustainable adoption.