

VertoTalks | How We Rebuilt Our Website with Claude Code
For the 23rd edition of VertoTalks, we're getting hands-on with one of the most talked-about AI coding tools out there: Claude Code.
We recently used it to rebuild our own website from the ground up. And instead of just telling you it worked, we want to walk you through how it actually went: the approach, process, the things that worked and the things that didn't go as smoothly as the hype suggests.
What we'll cover:
→ Why we chose Claude Code for this project (and what we expected going in)
→ Our actual workflow, from planning and prompting to review and publishing
→ What it handled well, and where we ran into challenges
→ How we approached SEO and AEO as part of the build
→ Building our design system with Claude
→ Why we went CMS-free, and what our new technical infrastructure looks like
→ Time and effort saved vs. a traditional build
→ How we're approaching website maintenance going forward
→ Practical takeaways if you're considering AI-assisted development for your own site or product
Who should attend?
This session is a good fit for marketers, developers, founders, and anyone curious about what AI coding tools, and specifically Claude Code, can realistically do on a real project.
Your hosts:
Zoran Arsovski - Managing Partner at VertoDigital
Nikol Anestieva - Growth Associate at VertoDigital
Join us, bring your questions or your own AI coding stories.
📍 Community Green, Campus X (1st floor, Building #1)
📅 Thursday, July 23
⏰ 10:00 AM – 11:30 AM
Seats are limited – reserve your spot now.