How Writing About Your Competitors Can Increase Your AI Search Visibility

​Most business owners avoid naming their competitors on their website. It feels just not right. There’s a concern that the audience will choose the competitor over them.

But people are already comparing you to other options, and so are search engines and AI tools.

When someone searches “best [service] near me” or asks an AI tool to compare providers, the engine looks for pages that provide the options very directly.

If your site doesn’t cover that comparison, the answer gets pulled from other sources: review sites, directories, or your competitors’ pages. You don’t get a say in how it reads.

​This webinar shows you how to write about your competitors in a non-icky way. Your readers get the help they need to choose. AI tools get a clear picture of where you fit.

​In this webinar, you’ll learn:

• ​Why AI tools lean on comparison and “best option for” content when someone asks for a recommendation

• ​The types of competitor content worth writing, including comparison pages, alternatives pages, and roundups

• ​How to pick which competitors to name, and how many to include

• ​How to write about a competitor with respect so readers trust you and you never sound like you are talking down to anyone

​We’ll walk through the full process, from choosing your first page to writing it.

​Can’t make it live? Register anyway. The replay will be sent to you after the event.