Build the Brand Authority, Then Build the Team

​A fireside chat with two leading startup and creative industry experts: Ifeoluwa Ogunbufunmi (SWIF) and Natalie Narh (NewComma)

​Most founders know they need to be visible but don't know what visibility is for. And once it works, they hit a wall: attention arrives faster than their capacity to act on it. This session covers the full arc, from building brand authority >> attention >> revenue, and to making the first creative hire that lets you keep up with it.

​What each of us brings:

• ​Ifeoluwa: Brand authority that converts to commercial outcomes. Her formula: build authority, convert to attention, convert attention to revenue $$$

• ​Natalie: What happens next. Who to hire first, how to brief them so the work converts, and how founders and creatives actually work well together.

​Who's this session for?

• ​Founders and creative entrepreneurs who are intentional about building their brand presence

• ​Creatives who work with them and are keen to understand founder needs

​We can't wait to host you on July 29th!