Inside the Agency Ecosystem: How Creators and Small Agencies Win Fractional & Subcontracting Work feat. Jayde Powell (The Em Dash Co.)
A Special Session Powered by Goodie Nation
Featured Guest: Jayde Powell (Founder & Head Creative of The Em Dash Co.)
Moderated By MJ Allen
As brands and innovation-driven companies continue to rethink how marketing and advertising work gets done, large agencies are increasingly relying on content creators, freelancers, and boutique firms to deliver specialized, fractional, and project-based services.
This 60-minute session will demystify the modern agency ecosystem and break down how independent creators and small agencies can position themselves as valuable subcontracting partners to larger marketing and advertising firms operating in the innovation economy.
Innovators will gain practical insight into:
How large agencies scope, price, and staff client work
Where creators, freelancers, and small agencies fit into agency delivery models
Common subcontracting and fractional roles (content, strategy, paid media, production, community, and more)
How to package your services to align with agency needs and timelines
Best practices for building long-term agency relationships versus one-off gigs
This session is ideal for content creators, freelance marketers, consultants, and small agencies looking to access larger budgets, steadier pipelines, and enterprise-level clients without having to compete head-to-head with full-service agencies.
This is intentionally intimate, high-value, and focused on deepening relationships across industry lines. Slots are limited.