AI in Marketing: What’s Actually Worth Your Time
Using AI responsibly means knowing when it helps and when it doesn't, without losing your voice, your judgment, or your customers' trust.
AI is everywhere, but that doesn't mean every tool, shortcut, or automation is worth your time. We'll focus on where AI can actually help, where humans still need to stay in charge, and how to avoid wasting time on shiny tools that don't solve a real problem.
What you'll walk away with:
How to use AI to think through marketing problems instead of just generating generic content
How to turn existing ideas, customer questions, and everyday business knowledge into usable marketing
Identify repetitive tasks AI can help simplify, without automating the human relationship
A simple responsibility check for accuracy, privacy, brand voice, and customer trust before using AI-generated work
This session is led by Brandy Kemp of Kemp Marketing, as part of theCO’s marketing series featuring local agencies. Explore all three topics at attheco.com/marketing.