IpêCast #8: When UX makes crypto mainstream
Our next Ipê Cast is happening on September 10 at 11 AM BRT with João Ferreira, co-founder and CEO of Picnic.
Picnic is a Brazilian fintech offering a global account powered by digital dollars. Users can add funds via Pix and spend worldwide with a Visa card, while keeping control of their assets through self-custody.
We’ll talk about what it takes to turn complex crypto infrastructure into a product that actually creates value for everyday users.
João will share the product, UX, and distribution decisions that helped make the technology disappear behind the experience, what the team has learned from real users, and how he sees the next frontiers of regulation and privacy.
And finally: what should builders and communities start testing and building next?