The Forgotten Growth Lever
If you’re a Product Manager or UX Designer looking to drive deeper engagement, reduce churn, and unlock growth that’s hiding in plain sight — this session is for you.
Most teams are still measured on what happens before a customer buys. Very few are measured on what happens after the product lands in someone’s hands — or in this case, their kitchen.
Join us to learn about the unique challenge Breville faced in the US: espresso wasn’t a default behavior. Premium machines were landing in homes, but many customers felt overwhelmed, intimidated, or unsure where to start.
So, instead of treating post-purchase as a downstream support or marketing problem, Breville treated it like product work.
Because Breville recognized you don't ship a product — you ship a behavior change.
What You’ll Learn
Why buyer’s remorse is a product problem (not just a support issue)
How “familiarity” can be both a benefit and a barrier to adoption
How to increase usage over time and turn competence into advocacyWhy buyer’s remorse is a product problem (not just a support issue)
Note: Can’t join live? Register to receive the playback recording and catch up anytime 📼
Meet Your Speakers
Matt Davis, Product Manager at Breville
Matt Davis has spent the last 7 years looking after the coffee category at Breville across the America. With a career spanning 20 years in specialty coffee, he channels a unique perspective shaped by experience across the full ecosystem.
Today, he brings that experience into product development and product marketing, focusing on the removal of barriers to entry and using real consumer behavior to shape intuitive and practical experiences on the other side of the purchase. He’s passionate about creating products that foster empowerment and fuel engagement on day one and continue to deliver value well after.
Carly Delaney, VP of Growth at Askable
Carly is an Aussie living in the US on a very important mission.... helping businesses accelerate their product improvement. She’s done this by partnering with leading brands to streamline their research workflows, uncover insights faster, and accelerate product decisions. Whether it was facilitating rapid user testing or becoming a go-to strategic partner, Carly helps teams build better experiences, faster.