

An Intimate Dinner for Ecom & Marketing Leaders
Join us for an intimate evening bringing together ecommerce and marketing leaders in Berlin.
Hosted at Nobelhart & Schmutzig, one of the city’s most celebrated restaurants, the dinner is designed for real conversation rather than surface-level networking. With a small, curated guest list, the evening offers space to exchange candid perspectives, share what is working, and connect with peers who understand the challenges shaping ecommerce today.
Everyone is talking about GEO and its growing importance. But what does Generative Engine Optimization actually mean for ecommerce? Why does it matter to look beyond brand-level visibility and understand how your categories and products appear in AI-driven discovery? And most importantly: how can brands act on it?
We would love to bring a small group together for an informal evening around good food, good company, and conversations worth having, whether about GEO, agentic commerce, AI ads, or simply good food.
About Glara
At Glara, we work at the intersection of Generative Engine Optimization and ecommerce. We integrate deeply with shop systems to show brands how visible they, their categories, and their products are across generative search and agentic commerce experiences. Beyond insights, we automatically optimize store content to improve visibility and prepare ecommerce businesses for the next phase of AI-driven shopping.
We also support brands as paid AI ads begin rolling out in Europe, helping them understand what this new channel means and how to prepare.