​This workshop helps early stage founders learn how to uncover real customer needs and behaviors. Participants will walk away with practical tools for collecting customer insights and turning them into clearer, more informed startup decisions.

​Led by Jennifer Mathieu

​Jennifer Mathieu is the Executive Director of CCEI and supports economic development by fostering initiatives for startups and small businesses at UConn, across Connecticut and to alumni worldwide. In this role, she has helped to launch and grow hundreds of startups and new programs and initiatives to support entrepreneurs. As an entrepreneur herself, she founded Jennifer Elizabeth Design Studio, an inspirational carded jewelry company. The brand has received coverage in several gift guides, along with being featured in Connecticut Magazine. Jennifer was selected to the Hartford Business Journal’s 40 Under 40 in 2021, the Connecticut Magazine's 40 Under 40 in 2023, and the Hartford Business Journal's Top Women in Business in 2024. She earned a B.A. in Psychology from UConn, an M.Ed. in Higher Education Administration from Springfield College and an Executive MBA from UConn.

​About Traction Workshops

​Twelve workshops will be offered each academic year to support entrepreneurs at various stages of building a business idea. These workshops are open to all UConn students, and are led by experienced entrepreneurs, CCEI instructors, and UConn faculty. Learn more about the program at ccei.uconn.edu/traction.