The GTM School | Workshop On Locking Your ICP
If you’re selling to everyone, you’re not really selling to anyone.
Startups spend a lot of time trying to find the right ICP, but figuring out who actually buys is often harder than it sounds.
This session is about getting specific and leaving with things you can actually use:
A written ICP definition sharp enough to confidently say no to the wrong customer.
Two buyer personas, understand both the person who signs and the person who can block the deal.
20 named target accounts, not a market segment, but 20 real companies you can reach out to.
🎙️ Speaker
Rakhi Vipat - Founder, Kyndrev | Ex-IBM | Ex-Zenoti | SDA Bocconi
Who should join?
Founders, GTM & growth folks, marketers and early-stage builders who are figuring out their customer, buyer and outreach strategy.
Hosted by The GTM School
A joint community initiative by AI Learn Circle × Women in Product Marketing, bringing builders and experienced GTM operators into the same room to learn, execute and figure out what actually works. This season, The GTM School is hosting a 15–20 event series running from the last weekend of August through the first week of October 2026.
Community Partner: Quash
We’re excited to have Quash supporting this session and helping builders move faster without letting testing become a bottleneck.
Come figure out who actually buys. Then go talk to them.