Cover Image for B2B Growth Masterclass: Validating & Scaling GTM
Cover Image for B2B Growth Masterclass: Validating & Scaling GTM
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Growth Decoded
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B2B Growth Masterclass: Validating & Scaling GTM

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About Event

​In-Person Workshop for Early Stage Startups


​Whether you're bootstrapped or working with VC funding, resource efficiency is critical in the early phases of B2B growth. This masterclass introduces a structured approach to building your go-to-market strategy when every dollar and hour counts.

​💡You'll learn:

  • ​How to identify your current growth stage and corresponding priorities

  • ​Guidance on ICP [Ideal Customer Profile] selection and how to conduct user interviews

  • ​Best practices for B2B website/app messaging and UX

  • ​Key metrics and milestones for progressing from the Crawl to Walk phase

  • ​How to build a repeatable growth motion & common mistakes to avoid 

  • ​Tips to future-proof your GTM strategy


​👍What Past Attendees Say: 

​"Loved the 'Crawl, walk, run' growth framework. Very helpful."
— Mehsum Sayani, Co-Founder & CEO @ Propellus [Seed Stage]

​"The core framework with 'Key Questions' and milestones was excellent. As someone who is not from Marketing but is working on building this function for the business, I found it very useful to organize my thought process around it."
— Suneet Nigale, Head of Strategic Partnerships @ ZuZu Hospitality [Series B]


​📢Who This Is For:

  • ​Bootstrapped founders building without external funding

  • ​Pre-Seed founders with initial capital seeking efficient growth paths

  • ​Seed stage founders focused on proving product-market fit

  • ​Pre-A and Series A founders looking to scale customer acquisition post PMF.

  • ​Head of Growth / Marketing at early-stage startups


​📋Agenda:

  • ​5:30 - 6:00 PM: Registration & Welcome

  • ​6:00 - 7:10 PM: Masterclass & Q&A

  • ​7:10 - 7:30 PM: Networking & Close

​👯‍♀️Your Facilitators:

​Priyanka Nath
Fractional CMO & Growth Advisor
15+ years in B2B & B2C marketing, including leadership roles at Google, Expedia Group, and Dell Technologies. Specializes in helping startups and scaleups drive sustainable commercial impact.

​Bhavna Taneja
Product & Growth Advisor
18+ years helping organizations design, build, and scale digital products and experiences. Former leadership roles at Google, Avanade, and Critical Mass. Expert in data-driven growth strategies for resource-constrained teams.


​🧠Preparation:

​To get the most from this session, we recommend:

  • ​Reflecting on your current product and growth challenges

  • ​Bringing questions about your specific situation

  • ​Being ready to share experiences with fellow founders (optional)

Location
SQ Collective x TGB Gen-AI Labs
65 Mohamed Sultan Rd, Singapore 239003
Please take the elevator to Level 4.
Avatar for Growth Decoded
Presented by
Growth Decoded
We are hands-on growth leaders with 30+ years of collective experience building and scaling tech businesses in APAC.
Join our events to learn more!
31 Went