How Synthesia’s BDR org became data-driven

​Every sales leader is being told to become more data-driven.

​Most still rely on dashboards, analysts, and RevOps queues to answer basic operational questions.

​Synthesia’s BDR org stopped working that way.

​In this session, Bruno Broughton and Joe Shy break down the actual workflows, prompts, and operating habits their team uses to run QBR prep, investigate performance drops, identify pipeline opportunities, and coach reps — without needing to “be data people.”

​Join for a practical look at what happens when front-line sales managers can interrogate the business directly.

​You’ll see how the team uses data to:

• ​prep for QBRs

• ​investigate underperformance

• ​identify pipeline opportunities

• ​prep for rep 1:1s