Unlocking Innovation: What Drives Winning Concepts in Canadian CPG
Join us on Tuesday, April 28th at 8:30 AM or Wednesday, April 29th at 8:30 AM for an engaging breakfast and networking session focused on the evolving innovation landscape within the Canadian CPG industry. This in-person session is designed for insights professionals, and innovation leaders looking to strengthen their approach to concept development and testing.
We’ll kick things off with a State of the Industry Update, providing a dynamic look at how the Canadian CPG landscape is performing today, the forces steering its momentum, and the major growth drivers shaping where it goes next. This will set the foundation before we explore the critical role innovation plays in navigating this shifting environment.
In this session, we’ll explore:
The current state of innovation in Canadian CPG and the macro forces shaping it
Explore the dangers of lifting and shifting from the US and why innovation concept testing matters more than ever in Canada
What differentiates winning innovation concepts, supported by data, trends, and real‑world examples
Practical considerations for teams looking to elevate their innovation pipeline and improve concept success rates
Our expert presenters will share insights and best practices from across the industry:
Whether you’re refining your innovation strategy or seeking inspiration for future product development, this session will provide actionable takeaways to help you navigate and excel in Canada’s innovation space.
Due to popular demand, we have added a second session on Wednesday April 29th, please reserve your spot and desired date.
*In-person only event