​AI Workflows in User Research

​🎯 What it will be about

​Back in February, our UX Research democratization meetup opened a can of questions: how are people using AI in research, day to day — not in theory, but in practice?

​We would like to learn this as well, so we would like to invite you to this meetup. We're following up with three speakers from three different companies, each bringing one real, specific use case of AI workflow in user research applied in their company.

​🗣️ Speakers:

• ​Yulia Cao from Kiwi.com

• ​Kateřina Večerková from Gen

• ​Ivy Kolcun from Alma Career Czechia

​No silver bullet, no pitch decks, no "this changes everything" hype. Just real examples of what's working, what isn't, and what they're still figuring out, so you leave with a few things worth trying (or skipping) yourself.

​👉 Important note: The meetup will be held in English.

​You can join online via Google Meet - https://meet.google.com/tbs-joir-gyk

​📅 Agenda

• ​5:30-6:00pm → Start, arrivals, networking

• ​6:00-6:40pm → Yujia Cao

• ​6:40-7:10pm → Kateřina Večerková

• ​7:20-8:00pm → Ivy Kolcun

• ​8:00-9:00pm → Networking and open discussion

​The meet-up will also include refreshments 🍲.

​Program

​Yujia is going to tell you that AI won't replace researchers. It'll keep us busier than ever. Everyone is asking whether AI will replace UX researchers. At Kiwi.com, we've found the opposite: we've never been busier. In this talk you'll hear:

• ​How AI fits into our everyday research workflow: planning, recruitment, running studies, analysis and reporting. What works, what doesn't, and where we still don't trust it.

• ​Why AI amplifies researchers instead of replacing them: we get faster, better work, not less work.

• ​How AI lets us go past the research handover. Researchers used to stop at "here's what we learned.", now we go much further.

• ​What this means for our role: from delivering insights to driving impact

​Kateřina Večeřová from Gen will tell you more about Synthetic users and how they use that method at Gen. What happens when you ask an AI to “be” your user? Kateřina will share how Gen approached the challenge of working with synthetic users, when they work well (and when they don’t) and why it takes more than simply training a custom GPT on research data.

​Ivy Kolcun will tell you, whether "Building an AI User Research Assistant is a rabbit hole 🐇 or turbo spaceship 🚀". Can AI really save time in research, or does it just shift the work?

• ​Drawing on my own experience building an assistant meant to help other people who do research, I'll show where we can speed up and where we end up sinking unnecessarily deep into areas that we previously didn't need to pay attention to.

​See you there! 👋

​How to connect remotely?

​Join via Google Meet - https://meet.google.com/tbs-joir-gyk

​👥 Who is this meetup for?

​Designers and product people who do research in their company and want to learn new tips

​Researchers (and other roles) who are considering or dealing with the democratization of research

​Anyone interested in UX research and practical experience from Czech companies

​❓ Frequently asked questions

​Do I have to be an IxDF member?
No, the meetup is open to everyone – members and friends of the community.

​I'm not from Prague, can I join online?
Yes! The meetup will be streamed via Google Meet. We will add the link as soon as possible.

​Will the meetup be recorded?
Yes, the meetup is going to be recorded.

​Is it really free?
Yes! IxDF meetups are always free for all participants, with no hidden fees.

​Can I invite a colleague or a friend?
Definitely! Feel free to invite anyone who might find the topic useful.