Decoding Gen Z: Next-Gen Strategies for Attraction & Retenion in Talent Acquisition
Gen Z is reshaping what "getting hired" even means — and the old playbook isn't cutting it. Join Brittany Ramsey for an interactive session built for talent acquisition leaders and people managers ready to rethink how they attract and retain the next generation of talent. We'll kick things off with a live poll — what's your biggest hurdle in hiring Gen Z right now? — and build the conversation from there.
In this session, we'll cover:
The Gen Z landscape: what this generation actually values in a workplace, and how recruitment needs to evolve to meet them there
Moving past corporate jargon — building recruitment messaging around real transparency, mission, and long-term relationships instead of quick conversions
Why career mobility matters more than a single role, and how to message growth paths to candidates
Creating community and skill-building opportunities that keep new hires engaged
The case for manager training as a retention lever, not an afterthought
An actionable toolkit of quick wins TA teams and the broader business can implement right away
Speaker Bio:
Brittany Ramsey is an HR & Talent Leader with a track record building people strategies for high-growth brands in beauty, CPG, and media. She's currently Head of People & Culture at Her Campus Media, leading Talent & HR across recruitment, employee relations, engagement, and culture. Previously, she spent six years at L'Oréal Group, rising to Director of Talent Acquisition and Early Careers. A Talent100 Award Winner, Brittany has spoken at TA Week and the Ad Age Next Gen Marketing Summit on talent acquisition, employer branding, and people-first culture.