Top 5 Mistakes You're Making in Your Ambassador Programme

​Join us for an insightful session with Ewa Magiera, Community Manager at Grafana Labs, as we explore why so many ambassador programmes fall into the same traps — and how to build one that actually lasts.

Ambassador programmes can be powerful community engines, but they're easy to get wrong. Ewa will unpack five common mistakes and share practical lessons from the Grafana Champions programme to help you build one that's sustainable, authentic, and valuable.

Key takeaways for you:
⚠️ Recognise the most common pitfalls in ambassador programmes.
🎯 Learn how to design ambassador programmes around community needs.
🛠️ Leave with practical ideas to build a sustainable, authentic programme.

Event date/time:
🗓️ Thursday, October 8
🕓 4:00 PM BST / 11:00 AM EDT

This session is part of the Talks & Pros Series from Led by Community, hosted by Francisco opazo.

We're excited to have Gainsight as our sponsor — supporting this series and empowering community teams worldwide with tools to build connection, engagement, and growth.