From Audience to Pipeline: How Influence-Led Community Drives B2B Growth

​Join us for a session with Alice Paul, Global Community Builder at Qonto, on how a community built to educate can become a genuine growth engine.

Rather than pushing product, Qonto invested in a content-first, influence-led community of 3,500+ finance professionals. Alice shares the blueprint behind Finpal, their expert community for CFOs and finance leaders, and the recurring Talk Show format that serves members first and generates pipeline as a byproduct.

Key takeaways for you:
📚 Build an educational content strategy that genuinely serves your audience, rather than your roadmap.
🎙️ Understand why a recurring live format outperforms one-off webinars for trust and long-term engagement.
♻️ Turn one 60-minute session into a full asset library, from FAQs and shorts to SEO articles and social posts.

Event date/time:
🗓️ Thursday, September 17
🕓 4:00 PM BST / 11:00 AM EDT

This session is part of the Talks and Pros Series from Led by Community, hosted by Francisco Opazo.

We're excited to have Gainsight as our sponsor — supporting community teams worldwide with tools to build connection, engagement, and growth.