AI Marketing Masterclass: How to Turn Strangers into Customers
An email list is the only audience you truly own.
In this live masterclass, Half Baked and ActiveCampaign will show you how to use AI to build an audience, turn subscribers into customers, and keep those customers coming back—even if you don’t have a dedicated marketing team.
You’ll learn how to:
Build an audience before launching using landing pages, waitlists and lead magnets
Segment your most engaged subscribers and automate the sequences that sell for you
Create launch campaigns, onboarding flows, upsells and re-engagement campaigns
Use customer behaviour to drive better onboarding, retention, referrals and repeat purchases
Build campaigns, automations and personalized messages using Active Intelligence
Joann Ng from ActiveCampaign will demonstrate these workflows live, with practical prompts you can use immediately.
You can also follow along with a free 14-day ActiveCampaign trial - no credit card required.